Senior Data Analyst (Product Analytics) at Lingokids

Madrid, ES

true · full_time · Visa sponsorship

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Responsibilities:
- Own mapping and analysis of the end-to-end user journey for free and paid (Plus) users: acquisition, activation, conversion, retention and reactivation.
- Run cohort, funnel decomposition and segmentation analyses to identify friction points, high-value behaviors and opportunity windows.
- Translate analytical findings into prioritized targeting and engagement recommendations (content, messaging, paywalls, onboarding, timing).
- Design, instrument and analyze A/B tests with Product to validate hypotheses and quantify impact.
- Build and maintain dashboards and reports tracking KPIs (activation, retention curves, LTV, conversion touchpoints) for product and growth teams.
- Collaborate with Data Scientists to feed models and personalization engines with robust segmentations and features.
- Evaluate content performance by segment and advise on content/product adjustments to improve engagement and learning outcomes.
- Communicate results clearly to stakeholders and convert insights into actionable initiatives.

Requirements:
- Advanced SQL expertise and experience with modern data warehouses (BigQuery, Databricks) and tools like DBT.
- Deep product and behavioral analytics skills: cohort analysis, funnel analysis, segmentation and user journey mapping.
- Strong statistical rigor for A/B testing and significance assessment; experience designing experiments.
- Proficiency with analytics tools (Amplitude, Mixpanel or similar) and Python-based analysis (pandas, visualization libraries).
- Experience producing dashboards and storytelling results to non-technical stakeholders.
- Familiarity with subscription/freemium metrics (LTV, retention, churn) and growth/levers to improve them.
- Excellent attention to detail, problem solving and ability to turn analysis into clear product recommendations.