Marketing Data Analyst at JoomPro (to Lisbon, Portugal) at Joom

on-site · full_time · Visa sponsorship

Apply for this role at Joom

Responsibilities:
- Evaluate effectiveness of advertising channels (Google Ads, Meta Ads, etc.) and recommend budget/channel mix changes.
- Design and run analyses and experiments (A/B, geo tests) to measure incrementality and channel performance.
- Build and maintain ETL pipelines, data marts, dashboards, alerts and ROI/prediction models.
- Implement monitoring for statistical anomalies and data quality; generate actionable hypotheses to improve acquisition and creatives.
- Collaborate with marketing and product teams to support budgeting, strategy and decision-making.

Requirements:
- Strong experience in marketing analytics and data analysis with SQL and Python skills.
- Good knowledge of marketing KPIs, attribution models and mathematical statistics applied to experiments.
- Experience building ETL pipelines, dashboards and monitoring/alerting systems.
- Ability to choose appropriate evaluation methods under incomplete data and drive insights to execution.
- Attention to detail, ownership to see analyses through and B2+ English for communication.
- Preferred: hands-on experience running A/B or geo experiments and familiarity with ad platform data.