Marketing Data Analyst (to Lisbon, Portugal) at Joom

on-site · full_time · Visa sponsorship

Apply for this role at Joom

Responsibilities:
- Evaluate performance of advertising channels (Google Ads, Meta, others) and recommend optimizations.
- Build and maintain dashboards, forecasts, and alerts to monitor spend, ROI, and statistical anomalies.
- Design and analyze experiments (A/B, geo, incrementality) to measure channel impact.
- Develop and maintain ETL pipelines, data marts, and prediction models for payback/ROI forecasting.
- Generate testable hypotheses for acquisition, creatives, feeds, channel mix, and targeting.
- Support budget planning, marketing strategy, and ad-hoc data studies to extract actionable insights.

Requirements:
- Proven experience in marketing analytics or data analysis (2–5 years typical).
- Strong SQL skills and hands-on experience with Python for analysis and modeling.
- Solid knowledge of marketing KPIs, attribution approaches, and ad platform mechanics.
- Understanding of mathematical statistics and experiment design/analysis.
- Experience building ETL/data-mart pipelines and creating monitoring/alerting systems.
- Ability to choose appropriate evaluation methods and work with incomplete data.
- Attention to detail, ownership to carry tasks to completion, and B2+ English.