Principal Growth Product Manager at Wallapop
At a glance
- Company
- Wallapop
- Location
- Barcelona, Spain
- Work arrangement
- On-site
- Employment type
- Full-time
- Experience
- 5–10 years
- Working hours
- 40 hours
- Visa sponsorship
- Offered, according to the listing
- Posted
- Added to The Stack
Apply for this role at Wallapop
About the role
Responsibilities:
- Own growth strategy and roadmap for acquisition and activation across app and web.
- Define, run, and analyze experiments (A/B tests, cohort analyses) to improve onboarding and first transactions.
- Collaborate with engineers, designers, data, and marketing to deliver product-led growth initiatives.
- Align paid and organic marketing (SEO/SEM) with in-product experiences to maximize activation and retention.
- Identify and remove friction in signup, listing and buying flows; track key metrics (activation, conversion, CAC).
- Communicate results and recommendations to stakeholders and lead cross-functional execution.
Requirements:
- Proven product management experience focused on growth, activation or conversion optimization.
- Strong experimental mindset with experience designing and interpreting A/B tests and funnel analyses.
- Deep analytical skills and comfort with growth metrics and lifecycle frameworks.
- Experience collaborating across engineering, data, design and marketing teams; strong stakeholder management.
- Marketing fluency: understanding how paid/organic channels interact with product experiences.
- Excellent communication and storytelling skills; familiarity with analytics tools (Amplitude, Mixpanel, Looker) preferred.
Responsibilities
Lead the growth strategy for user acquisition and activation across Wallapop's platforms by optimizing the user journey from signup to transaction. Collaborate with cross-functional teams to design and analyze experiments that drive product-led growth and improve key conversion metrics.
Requirements
Requires extensive experience in product management with a focus on growth, activation, and data-informed experimentation. Candidates must possess strong analytical skills and the ability to align marketing performance with in-product experiences.
Key skills
- Product management — in 226 other listings on The Stack
- Growth strategy — in 9 other listings on The Stack
- User acquisition — in 10 other listings on The Stack
- Activation — in 1 other listing on The Stack
- Conversion optimization — in 9 other listings on The Stack
- Data-driven experimentation — in 3 other listings on The Stack
- A/B testing — in 119 other listings on The Stack
- Cohort analysis — in 12 other listings on The Stack
- SEO
- SEM
- Marketplace dynamics
- Cross-functional leadership
- Stakeholder management
- Amplitude
- Mixpanel
- Looker
On The Stack (as of 2026-10-31)
Frequently asked questions about Wallapop
Is this Principal Growth Product Manager role still open?
It was posted on 2026-10-30 and is listed as active on The Stack. Confirm on Wallapop's application page before applying.
Does Wallapop offer visa sponsorship?
This listing is marked as offering visa sponsorship. Eligibility rules are set by the employer, so check the details on Wallapop's site.
Where is this role located?
The listing gives the location as Barcelona, Spain. It is marked on-site.
What skills does this role ask for?
The listing names: Product management, Growth strategy, User acquisition, Activation, Conversion optimization, Data-driven experimentation, A/B testing, Cohort analysis, SEO, SEM, Marketplace dynamics, Cross-functional leadership, Stakeholder management, Amplitude, Mixpanel, Looker.