Senior Marketing Data Analyst at Socialpoint

on-site · full-time · Visa sponsorship

Apply for this role at Socialpoint

Responsibilities:
- Lead large, multi-phased marketing and growth analysis projects from scoping through delivery.
- Partner with Marketing and User Acquisition teams to monitor campaigns, decompose trends and optimise spend.
- Own measurement of UA funnels, ROAS, LTV and payback periods; propose actionable optimisation levers.
- Design and evaluate attribution and incrementality approaches; collaborate with central data teams on frameworks.
- Produce clear visualisations and narratives for senior stakeholders to guide budget and strategy decisions.
- Improve team efficiency by documenting best practices, evangelising tools and supporting upskilling.
- Ensure marketing data quality by working with data engineering on tracking and reporting integrity.

Requirements:
- Proven experience in performance, growth or marketing analytics; mobile gaming or B2C experience preferred.
- Strong SQL and either Python or R for analysis; experience with Looker/Tableau or similar BI tools.
- Solid applied statistics and experimentation skills (A/B testing, incrementality studies).
- Ability to translate complex metrics into concise, persuasive insights for commercial stakeholders.
- Familiarity with attribution models, SKAdNetwork/ATT or other privacy-constrained measurement is a plus.