Senior Analytics Engineer - Web Tracking (all genders) - Storefront at ABOUT YOU SE & Co. KG

Hamburg or Berlin, Germany

on-site · full-time · Visa sponsorship

Apply for this role at ABOUT YOU SE & Co. KG

Responsibilities:
- Lead expansion of e-commerce tracking across a high-traffic, multi-tenant SaaS storefront platform.
- Design and implement measurement infrastructure and tracking foundations from scratch.
- Define scalable KPIs and performance metrics to guide product development for all tenants and enterprise customers.
- Translate analytics and platform performance into actionable product features, specs and growth strategies.
- Collaborate with Product, Engineering, QA and Design teams to embed tracking into feature development.
- Benchmark platform performance against retail/e-commerce standards and recommend improvements.
- Integrate AI tools into analytics workflows to accelerate measurement and insight generation.

Requirements:
- 6+ years of professional experience in e-commerce analytics or platform measurement.
- Strong, MVP-focused mindset with experience designing complex KPIs and platform-level metrics.
- Hands-on experience with web analytics tools (e.g., Google Analytics, Plausible, Umami) and BI tools or spreadsheets (Google Sheets, Excel, PowerBI).
- High attention to data precision, measurement logic and data quality governance.
- Ability to translate between commercial stakeholders and English-speaking engineering teams.
- Familiarity with AI tooling for analytics (e.g., Claude, Cursor) and willingness to adopt state-of-the-art tools.
- Nice-to-have: German language skills, SaaS/platform experience and background in retail verticals (fashion, beauty, lifestyle).