Principal Product Manager SEO/GEO (m/f/d) at HomeToGo
Germany
Posted
on-site · permanent employee · Visa sponsorship
Apply for this role at HomeToGo
Responsibilities:
- Define and own the organic growth roadmap across multiple brands, markets and domains.
- Prioritize growth initiatives that maximize traffic, conversions and long-term value.
- Lead technical SEO projects and coordinate implementation with Engineering and Data teams.
- Build scalable automation and content optimization systems, using AI to remove manual work.
- Design and run experiments to measure impact and validate hypotheses across a multi-brand portfolio.
- Communicate SEO/GEO strategy, set standards and educate stakeholders across the organisation.
Requirements:
- 10+ years (or equivalent experience) in SEO/organic growth for large-scale B2C products.
- Demonstrable ownership of meaningful traffic, revenue or conversion outcomes.
- Strong technical SEO knowledge and practical experience with large websites and search behavior.
- Experience building and shipping automation and AI-driven workflows, not just scoping them.
- Comfortable with data analysis, experimentation and separating true impact from external noise.
- Able to move between high-level portfolio decisions and hands-on implementation details.