Principal Product Manager SEO/GEO (m/f/d) at HomeToGo
Germany
Posted
on-site · permanent employee · Visa sponsorship
Apply for this role at HomeToGo
Responsibilities:
- Own end-to-end organic growth across a multi-domain, multi-brand portfolio and the roadmap to hit targets.
- Identify high-impact SEO/GEO opportunities and prioritize investments by expected business value.
- Define and drive technical SEO projects from problem definition through implementation.
- Build and launch scalable systems for landing pages and content optimization, leveraging automation and AI where appropriate.
- Design experiments, analyze results, and separate signal from external noise across markets.
- Collaborate closely with Engineering, Data and PR to unblock delivery and scale solutions.
- Set organization-wide standards for SEO/GEO, maintain documentation and share learnings.
Requirements:
- 10+ years (or equivalent depth) in SEO or organic growth at scale in a B2C environment.
- Proven ownership of traffic, revenue or other meaningful business outcomes driven by SEO.
- Deep technical SEO expertise and a clear understanding of how large sites behave in search.
- Hands-on experience building and shipping automation and data-driven workflows (AI experience a plus).
- Strong experimentation and analytics skills; able to design tests across brands and markets.
- Comfortable working between portfolio strategy and implementation detail; excellent stakeholder management.