Marketing Data Analyst at JoomPro (to Lisbon, Portugal) at Joom
Portugal
Posted
on-site · full_time · Visa sponsorship
Responsibilities:
- Evaluate performance and incrementality of advertising channels (Google, Meta, etc.) and recommend optimisations.
- Design and maintain monitoring and alerting for statistical anomalies, spend and data quality.
- Build and improve payback and ROI forecasting models for long-term channel evaluation.
- Generate testable hypotheses (creatives, feeds, channel mix, targeting) and run analyses to validate them.
- Implement ETL pipelines, data marts and dashboards to surface insights and automate reporting.
- Design and analyse experiments (A/B, geo) and produce clear recommendations for stakeholders.
- Collaborate with marketing, product and engineering to support budget planning and strategic decisions.
Requirements:
- 2–5 years experience in data/marketing analytics with strong practical knowledge of marketing KPIs and attribution.
- Advanced SQL skills and experience coding analyses in Python.
- Solid grounding in mathematical statistics and experiment design; able to choose appropriate evaluation methods.
- Experience building ETL pipelines, dashboards and monitoring systems.
- Ability to work with incomplete data, solve ambiguous problems and communicate results clearly.
- Good written and spoken English (B2+); collaborative mindset and attention to detail.
- Preferred: hands-on experience running A/B or geo experiments and working with ad platform data.