Senior Marketing Data Analyst (to Lisbon, Portugal) at Joom
Portugal
Posted
on-site · full_time · Visa sponsorship
Responsibilities:
- Evaluate performance of advertising channels (Google, Meta, etc.) and recommend optimizations.
- Build and maintain ETL pipelines, data marts, dashboards, and alerting for spend, efficiency, and data quality.
- Develop and refine long‑term payback and ROI forecasting models.
- Design and analyze experiments (A/B, geo, incrementality) to measure channel contribution and guide budget allocation.
- Generate hypotheses to improve acquisition, creatives, feeds, targeting, and channel mix; translate findings into action.
- Support budget planning, strategic decisions, and cross-team analytics requests.
Requirements:
- Solid experience in data analysis with a focus on marketing analytics and measurement.
- Strong SQL skills and experience coding analyses in Python.
- Good command of mathematical statistics, attribution concepts, and experiment design.
- Experience building ETL/data-mart pipelines, dashboards, and anomaly monitoring.
- Ability to choose appropriate evaluation approaches under incomplete data and communicate tradeoffs.
- Attention to detail, strong problem-solving, and good English verbal and written skills (B2+).
- Preferred: hands-on experience running A/B, geo, or econometric experiments and familiarity with ROI forecasting workflows.